Runway CRM

The Email Marketing Challenge. A campaign loaded and sent within 5 minutes?

2011-12-14T10:10:00.000+11:00

When we talk to prospective Runway clients, one of the things that we're constantly astounded by is how long it takes for them to load and send an email campaign. "It sometimes takes hours" they report. Well, that got me thinking, because I reckon I could load and send an email campaign within 5 minutes. The Runway team agreed, but wanted me to go one step further. A challenge they demanded!

To prove it, I said I'd video it and here it is. Actually I causally did it in 3:39.

Load a pre-designed cut up email template.
Add body text and links
Set-up the email parameters
Create a simple email campaign
Load the templates
Find the contacts
Bulk send

Watch now!!!!!

Welcome to our new Runway website and blog!

2011-11-25T13:32:00.000+11:00

Welcome to our new Runway website and blog!

Please also feel free to recommend us on twitter, Facebook or Linked In. You'll find the button at the bottom of each post and in the footer of all Runway and Runway Property website pages.

I want to thank our staff for designing and creating both websites, particularity Paul. I think they look great and I hope you think the same.

If you have any questions, respond to this post or call us on 1800 779 964.

BTW, both the Runway and Runway Property website uses Runway's CMS.

Trigger a call centre campaign from email responses...or anything, really.

2011-11-22T12:29:00.001+11:00

We've just added a new feature that integrates call centre campaign with email campaign results. Let me give you an idea of how powerful this is.
Using Runway's email marketing tool, construct an HTML email as you typically would with trackable links. Those links could be a click through to an offer on your website or to a Facebook page. When the recipient clicks on the link, Runway records the click through against that contact.
Then create a call centre campaign, assign the team and tasks, then load in a save search that looks for those contacts who have clicked through on the email campaign. The call centre now features an auto loader that locates the contacts (who clicked on that link) every 500 seconds and loads them into the campaign call queue, ready to call.

The skies the limit. Automate this:

Load and call contacts that have made a website enquiry
Find, load and call contacts who've not been contacted by your sales team for over 6 months
Queue up all the appointments for the new few days to confirm attendance
Event confirmation calls
Find and queue contacts that have made a Facebook comment about your company

Quick email campaigns

2011-11-21T12:35:00.001+11:00

The Runway email marketing campaign tool we released this earlier this year is a very powerful tool with many options. However, some clients asked: "That's great if I want to automatically send a campaign with multiple dependent emails with a detailed reporting dashboard and ROI analysis. But what if I just want to send a bulk email out in a couple of minutes on a Friday afternoon?" Well, good point. So we've created a Simple Email Campaign option.

Using a Simple Email Campaign, you can get straight into selecting a template, loading your contacts and sending without having to worry about more complex features like automated loading/sending and multiple broadcasts.

There are now only two screens. In testing, we created a campaign and sent out a bulk email in less than one minute! Anyone for Friday night drinks?

Screen one: select campaign

Screen two: select email, contacts and send!

Runway's new reporting engine

2011-08-22T12:44:00.009+10:00

You asked for it - we've delivered.

Runway’s new reporting engine features intuitive, interactive, visually stunning charts and dashboards.

We’ve also overhauled the management of reports and dashboards so it’s easier and faster to create and find the right graph for your reporting needs.

Plus, our new reports caching software dramatically reduces the time taken to redraw graphs.

Features at a glance:

Visually stunning selection of graphs
Interactive graphs with time zooming
User definable trailing average
3rd reporting axis
Combination Pie and line graphs
Territory graphs using Google maps
Historical reporting - take a snapshot back in time
Runway will even email your reports at a predetermined frequency – and you don’t even need to be a Runway user to view them!